Driven by Expertise.
Focused on Results.
Explore the services we offer to help food retailers grow with confidence—from site selection to scaling a successful brand.
ROIC analytics provides grocery site sales forecasting using a proven yet flexible approach tailored to your company’s needs and budget—whether that means a quick-turn desk study, an in-depth single-site field study, or a broader macro market study. We analyze market dynamics using the best available data and proven techniques to simulate real-world conditions and estimate sales potential.
The final deliverable is a detailed report outlining study assumptions, key facts, methodology, projected sales, and any expected impact on sister stores (sales cannibalization), giving you the clarity and confidence to make the right decision.
Field Research
For high-stakes projects, directional analysis isn’t enough. SiteSeer’s sales forecasting studies with field-gathered data provides the most accurate, timely insights by putting an experienced grocery analyst on the ground in your target market.
Our analyst visits competing stores to gather accurate sales estimates and gauge customer appeal, verify housing construction and population growth, and investigate local dynamics that could affect performance—both opportunities and obstacles. When millions are on the line, field research is a smart investment that ensures your site decisions are based on the best available information, not inaccurate assumptions.
Market Planning (White Space Analysis)
Support long-term growth with a clear market strategy that identifies gaps in your store network and pinpoints where to expand. SiteSeer’s grocery white space analysis ranges from a single macro market study—with or without fieldwork—to a full nationwide rollout. Using our proprietary gravity-based model, we simulate market buildout to maximize market share, optimize store placement, and determine your brand’s growth potential.
For teams seeking a more interactive experience, we can deliver the model through software-as-a-service, enabling scenario exploration, plan comparison, and what-if analysis for relocations, closures, and consolidations.
Site Selection & Screening
SiteSeer helps you efficiently screen potential sites—before committing resources or investing in field studies. We work with your team to complete targeted analysis, define key performance indicators, and deploy them through easy-to-use site screening software. This allows you to quickly eliminate low-quality sites and prioritize those worth deeper evaluation.
Our analysts also support site reviews as part of broader white space strategies, offering guidance on viability, potential cannibalization, and alignment with your growth goals. From broker-presented deals to leads from community developers, we help you make smarter decisions—whether pursuing organic growth or acquisitions.
Customer Analytics
ROIC Analytics helps you understand your customers better—who they are, what they want, and why they shop where they do. From diagnosing underperforming stores and customer attrition to strengthening site selection and forecasting, our customer analytics services deliver the insights you need to attract, serve, and retain your best customers.
We conduct surveys and market research, build detailed customer profiles through segmentation, and analyze loyalty program data to reveal customer needs and behavioral trends. Whether you’re refining operations, store planning, or marketing strategy, we provide the tools to support smarter, customer-driven growth.
Consulting
We serve as a strategic partner to companies seeking expert guidance in grocery store planning, analytics, and decision support. Whether you’re expanding into new markets, refining your internal processes, or building custom tools, we work alongside your team to turn goals into actionable strategies.
Our consulting services are tailored to your unique needs—helping you build internal capabilities, streamline workflows, and apply data-driven thinking across your organization. From one-time projects to ongoing advisory relationships, we’re here to support smarter, more confident decisions at every stage of growth.